A Tiny Seed is planted
In late may of 2006, 2 university students, Timothy Tiah and Cheo Ming Shen sat having a bento box lunch in London.
Exams were looming, but as with all the conversations between these two greenhorns, the topic was enterprise.
Having both experienced entrepeneurship during their student years, they were like over eager bunnies, ready to unleash their ideas on their home markets of Malaysia and Singapore.
It was in this cosy restaurant that the seeds of Nuffnang.com were planted.
What tree?
The decision was made to start a business, but what business?
Timothy then, had a deep rooted passion in the recent phenomenon of blogging. Having gathered an admirable following of readers with a blog he started with a friend, he lamented over how there was a dearth of relevant and lucrative advertising dollars.
Asia would soon have it’s very own blog advertising community.
Nurturing growth
Months of planning went into Nuffnang.com
And on the business plan, a modest target of 300 bloggers within 3 months had been set.
Even with those targets, there were skeptics, not least the two initiators.
Nuffnang.com.my was launched on 27th Feb 2007 and within the first 3 days, had signed up 300 bloggers. Nuffnang.com.sg was to follow suit 2 months later on the 30th of April.
Today, there are 80,000 bloggers in Singapore, Malaysia, Philippines and Australia and Nuffnang has received publicity from all corners, having been featured on mainstream newspapers like The Star Malaysia, and The Straits Times Singapore.
Thousands of bloggers have been served ads by numerous bluechip companies, such as Nike, Citibank, Nokia, F&N, Walls, AirAsia, Honda, and many more.
More importantly, the community in Nuffnang has flourished, and it has truly become a focal point for bloggers in Malaysia and Singapore. Our bloggers call themselves Nuffnangers, an organic development that we are proudest of.
The best is yet to be.
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